You have this urge. This unholy hunger, this need to tell the world your opinion. To put your point across, to share your passion. To be heard and understood.
Basically you want to have a voice, where others have none. Twitter does not really cut it for you, not everyone is Trump. And Facebook is downright creepy, if you start thinking about it. So, you need your own structure, and not have everybody and sundry tell you what to do all day long.
You always heard about these bloggers that work three hours every day and make millions of dollars off their minions. And THAT sounds alluring right off the bat, now, doesn’t it?
A blog will be your passion. But wait, what?
You might want to think about that for a moment. First, how strong is your craving for whatever the subject it is you want to cover? Because here is one of the first facts of your new life: You will spend endless hours hacking away at your keyboard. And sequestered in solitary confinement. Countless posts of unpaid labor will leave your creative loins. Yet not much will happen with your blog until you have built a certain reputation. Only then will you see some reward. Sometime in the future.
We get it. All beginnings are tough. Only this one is tougher and – for sure – lengthier than most. AND the stuff you strut must somehow please the cruel crowds of the cold internet. So, if you blog for a niche, then you may severely limit the potential to hit the great masses with your material. Instead, you will compete in a tight environment that is possibly already saturated.
Your choice and the way you structure your blog will also directly influence your ability to make money. You can blog on top of your business and basically use it as an advertising platform. Or you review stuff, like RockmusicRaider. Which is less lucrative, because you comment on things others did. Yet, your fancy will guide you no matter what, and that is perfectly okay.
But that’s not all.
As a blogger you need to be savvy in a few additional areas. Know how to write something in a more or less coherent fashion. Master a language or three. Have at least an idea about SEO, coding, CSS, server farms and the darkest secrets of the hacker world. In short, be a jack in all trades, but – more often than not – master in none.
Now that sounds depressing, doesn’t it? Which bears the question:
Should you thus give up blogging? The thing you want most?
No, absolutely not. But a careful selection of – for instance – a sub-niche or a larger selection of similar topics might be in order. Also, blogging does not just happen. A successful blog is an amalgam of carefully selected materials, smartly written of course. And a site structure that holds its water not only with your audience, but also with the search engines. Especially the search engines.
But what do you – the blogger – need to build one of them blogs that will get your audience’s juices flowing? Your material must be entertaining, yet straight to the point. Something your fans will want to read. Then, you need to get savvy on stuff surrounding blogs, building websites and – most importantly – protect your material from the pointed claws of the hacker community.
All of this you can learn. It is sometimes a bit scientific, but – in the end – not rocket science neither.
Setting up and running a blog is no picnic. Of course, a simple page does not require a lot of skills. But the more you progress, the more you will want extended functionalities. And it is then that a steep learning curve will install itself.
In the end, however, building and writing your own blog is as gratifying as anything else out there. But never forget: If you ain’t got the stamina and – for sure – the passion to get something going out there, you will not succeed. But then, this is like with every other job that you have. Right?
Have I disgusted you yet? No? Great. The next installment of the blog making series is already in the works. Next time we will talk about what you need to set up a successful blog and the (many) choices you need to make. Stay tuned.