Music ‘Zines and Indie Promo Submissions. Slam dunk or no-go?

Old-school music store - Indie Promo Submissions

Music Marketing works both ways. Bands should excel at it when launching a record – and the RMR crew wrote about this often thorny issue pretty extensively already. It is after all the lifeblood running through the veins of that music business of theirs. And this is exactly what it truly is, a business. It needs to be managed, cajoled, and strategically administered. Apart from letting your artistic creativity run free, of course. Not an easy job description at best, and it is thus understandable that not many are really good at every facet of it.

In contrast, music reviewers … [...] Click to raid more!

Online Presence in Music Marketing. Crucial – or not?

RockmusicRaider - Online Presence and Music Marketing

Underground bands are somewhat of a staple of the RMR ‘zine. Many are insanely talented but – for some reason – some of them decided to stay invisible. Or they chose to be more kvlt than trve kvlt allows. As in, only offer plastic cassettes on a frugal Bandcamp page, for instance. That usually goes hand-in-hand with an anemic presence on Social Media, or none at all. To add insult to injury, they usually won’t bother with a proper website. Because – you know – there already is that Bandcamp page.

And that’s quite enough to ensure that coveted online … [...] Click to raid more!

Google – and the User Experience!

RockmusicRaider - Google Core Web Vitals - User Experience or UX

If you’re running a website or you work in SEO1) and you haven’t really been operating from a Nuclear Bomb Shelter without communications, you certainly heard about Google’s latest stunt to drive supposedly better User Experience, also known as UX. The feature, somewhat loftily, calls itself Core Web Vitals. As if, without them, no website would be able to operate conveniently. But more to that later.

Google started announcing this solution in search of a problem back in 2020 and it went live in the course of 2021. In short, the cerebral ones at Google HQ … [...] Click to raid more!

Opinion: Free-for-all? Download that promo. Or not?

RockmusicRaider - Promos are free

A few weeks ago I stumbled upon a somewhat desperate tweet from a PR agency. Its representative bitterly complained about some reviewers downloading all the music promos sent their way but never returning any written article. Apparently, once the agency accosted the webzine (or ‘zines), they were told that simple downloads don’t guarantee reviews.

Of course, that didn’t sit too well with the PR guys. But the ‘zine’s opinion does strike a chord with yours truly over here at RMR HQ.

Let’s take good ol’ RockmusicRaider as an example.

Promotion agencies, labels, and bands of all couleur usually inundate our … [...] Click to raid more!