Online Presence in Music Marketing. Crucial – or not?

RockmusicRaider - Online Presence and Music Marketing

Underground bands are somewhat of a staple of the RMR ‘zine. Many are insanely talented but – for some reason – some of them decided to stay invisible. Or they chose to be more kvlt than trve kvlt allows. As in, only offer plastic cassettes on a frugal Bandcamp page, for instance. That usually goes hand-in-hand with an anemic presence on Social Media, or none at all. To add insult to injury, they usually won’t bother with a proper website. Because – you know – there already is that Bandcamp page.

And that’s quite enough to ensure that coveted online … [...] Click to raid more!

Twitter’s New Desktop Design – and the Unforced Error!

RockmusicRaider - Twitter and the Unenforced Error

Unforced errors, the plague of some sports. And the curse of some of the best athletes in the world.

You guys know about tennis, right? The epic battles that Federer, Nadal or Djokovic fight for long hours. Followed by addicts on courts stuffed with miscellaneous humanity for felt eternities. To watch a ball smack back and forth. And back again. Over a net. With some limited drama, because emotions are – well – not in line. The Queen may not be amused, that kind of thing.

Now, if that game is a senseless waste of time or not is beside … [...] Click to raid more!