Music ‘Zines and Indie Promo Submissions. Slam dunk or no-go?

Old-school music store - Indie Promo Submissions

Music Marketing works both ways. Bands should excel at it when launching a record – and the RMR crew wrote about this often thorny issue pretty extensively already. It is after all the lifeblood running through the veins of that music business of theirs. And this is exactly what it truly is, a business. It needs to be managed, cajoled, and strategically administered. Apart from letting your artistic creativity run free, of course. Not an easy job description at best, and it is thus understandable that not many are really good at every facet of it.

In contrast, music reviewers … [...] Click to raid more!

Online Presence in Music Marketing. Crucial – or not?

RockmusicRaider - Online Presence and Music Marketing

Underground bands are somewhat of a staple of the RMR ‘zine. Many are insanely talented but – for some reason – some of them decided to stay invisible. Or they chose to be more kvlt than trve kvlt allows. As in, only offer plastic cassettes on a frugal Bandcamp page, for instance. That usually goes hand-in-hand with an anemic presence on Social Media, or none at all. To add insult to injury, they usually won’t bother with a proper website. Because – you know – there already is that Bandcamp page.

And that’s quite enough to ensure that coveted online … [...] Click to raid more!

Ukrainian bands @ RMR, a summary!

RockmusicRaider - Ukraine Coverage 2022

Since its inception, the RMR webzine offers band coverage from 40 countries all over the world, plus a handful of outfits that garnered the label ‘international’. And that is simply because they’re not really based in any one country, but sport members scattered all about the blue planet. Ukraine is part of that august assembly of territories that we currently cover.

Now, the recent unsavory, violent, and utterly catastrophic events in that country made us ponder how we could better support these artists on our blog. And this with the limited means that a music webzine like ours has at … [...] Click to raid more!

Google – and the User Experience!

RockmusicRaider - Google Core Web Vitals - User Experience or UX

If you’re running a website or you work in SEO1) and you haven’t really been operating from a Nuclear Bomb Shelter without communications, you certainly heard about Google’s latest stunt to drive supposedly better User Experience, also known as UX. The feature, somewhat loftily, calls itself Core Web Vitals. As if, without them, no website would be able to operate conveniently. But more to that later.

Google started announcing this solution in search of a problem back in 2020 and it went live in the course of 2021. In short, the cerebral ones at Google HQ … [...] Click to raid more!