A few weeks ago I stumbled upon a somewhat desperate tweet from a PR agency. Its representative bitterly complained about some reviewers downloading all the music promos sent their way but never returning any written article. Apparently, once the agency accosted the webzine (or ‘zines), they were told that simple downloads don’t guarantee reviews.
Of course, that didn’t sit too well with the PR guys. But the ‘zine’s opinion does strike a chord with yours truly over here at RMR HQ.
Let’s take good ol’ RockmusicRaider as an example.
Promotion agencies, labels, and bands of all couleur usually inundate our … [...] Click to raid more!