Online Presence in Music Marketing. Crucial – or not?

RockmusicRaider - Online Presence and Music Marketing

Underground bands are somewhat of a staple of the RMR ‘zine. Many are insanely talented but – for some reason – some of them decided to stay invisible. Or they chose to be more kvlt than trve kvlt allows. As in, only offer plastic cassettes on a frugal Bandcamp page, for instance. That usually goes hand-in-hand with an anemic presence on Social Media, or none at all. To add insult to injury, they usually won’t bother with a proper website. Because – you know – there already is that Bandcamp page.

And that’s quite enough to ensure that coveted online … [...] Click to raid more!

No negative reviews at RMR, or ever more of them?

RockmusicRaider - Angry Smiley - Negative Reviews

If you’ve been around the block a few times with RMR already, you spotted them. Those rankings that the RMR crew issues on full reviews, those markers that will give you an inkling of a record’s quality. A birdseye view for those who don’t have the time nor the patience to read 800 words of convoluted English phrases.

And for those who have the stomach for lengthy reviews, you’ll get treated to positive pieces, written in shiny and snazzy prose that will should beautify the wares they depict. Or – failing that – a negative review will head your way … [...] Click to raid more!