Music ‘Zines and Indie Promo Submissions. Slam dunk or no-go?

Old-school music store - Indie Promo Submissions

Music Marketing works both ways. Bands should excel at it when launching a record – and the RMR crew wrote about this often thorny issue pretty extensively already. It is after all the lifeblood running through the veins of that music business of theirs. And this is exactly what it truly is, a business. It needs to be managed, cajoled, and strategically administered. Apart from letting your artistic creativity run free, of course. Not an easy job description at best, and it is thus understandable that not many are really good at every facet of it.

In contrast, music reviewers … [...] Click to raid more!

6 Hints to get your Promo noticed for review!

RockmusicRaider - Music Promotion, hands on piano - 6 Hints to get your Promo noticed for review!

So, you have created your album, put it on your internet site, and – nada. Next day? Still nada. And you start to quietly wonder how you could get help to let this ignorant world know that you just created this stellar material.

Well, review sites – like RMR here – are one of the venues you have to gain many more fans and supporters on this cold, cold internet thing. These sites usually offer free or paid, bona fide1) feedback on the stuff you produce. And this might – just might – incite these readers to buy your … [...] Click to raid more!

Opinion: Free-for-all? Download that promo. Or not?

RockmusicRaider - Promos are free

A few weeks ago I stumbled upon a somewhat desperate tweet from a PR agency. Its representative bitterly complained about some reviewers downloading all the music promos sent their way but never returning any written article. Apparently, once the agency accosted the webzine (or ‘zines), they were told that simple downloads don’t guarantee reviews.

Of course, that didn’t sit too well with the PR guys. But the ‘zine’s opinion does strike a chord with yours truly over here at RMR HQ.

Let’s take good ol’ RockmusicRaider as an example.

Promotion agencies, labels, and bands of all couleur usually inundate our … [...] Click to raid more!