Sometimes theatrics are just part of the show, there’s nothing else to it. Or they can be part of a band’s DNA, out of which their style and lifeblood emerges. Just look at bands like Cradle of Filth, whose works would be rated much differently, were you to judge them by the music only. Yet – as it turns out – their on-stage and on-clip performance plays an almost equally important role in their fans’ perception. And by that same token for the reviewers and critics as well.
This is something we will see more of, as the music industry evolves further, by the way. I detect this tendency towards more and better integrated multi-media productions. And here we have metal bands already playing that game, at a somewhat nerdy level of mastery. [...]